Take Control of Your Data
We help businesses structure and make sense of their data, whether it's business, financial, or marketing data. As experts in data integration, web analytics, and ETL process automation, we create a comprehensive view that empowers better, data-driven decisions.
Our goal is to save time and resources for our clients, enabling them to focus on growth and development. With long-term and sustainable solutions, we act as a seamless extension of our clients' teams.
Oops! Something went wrong while submitting the form.
Some of our Clients and Partners
What we believe in
We believe data should be easy to use. At Structura Cloud, we build sustainable data architectures that simplify tracking, validation, and advanced analytics, ensuring efficient and reliable processes to fuel business growth.
Get full use of your data
We mainly focus on a ETLS process (Extract, Transform, Load, Store). This workflow is a data integration process used to gather data from various sources, clean and format it, visualize the data, and then load it into a target system like a database or data warehouse.
ETLS ensures that your information is accurate, consistent, and ready for decision-making.
E
Extract your data from various platforms e.g. GA4, META, Google Ads, Database.
T
Transform your data to enable powerful insights - build your own custom dimensions and metrics.
L
Load the data into various visualization tools like e.g. Looker Studio, Tableau or Power BI.
S
Store your data in cloud platforms such as Big Query (Google Cloud), AWS, Snowflake etc.
Other services in the ETLS process
Google Analytics 4
With Google Analytics 4, you get next-generation analytics tools perfectly suited for businesses of all sizes. GA4 offers advanced features that provide deeper insights, and supports better decision-making and growth.
Event & Ecom tracking
Detailed event and e-commerce tracking gives you detailed insights into how users interact with your website or app. We help you optimize your strategy based on real user behavior.
Server Side Tracking
Manage all your tracking scripts and pixels in one place. Combined with server-side tracking, we ensure your data is more accurate and secure, giving you better control and insights of all your marketing tags.
Cookie Consent
We offer cookie management solutions that help you comply with regulations while providing a transparent user experience. Manage user consent easily and securely directly in a CMP.
dataLayer Configuration
By making configuration in the data layer structure on your website, we can collect and organize data effectively. This sets the foundation for deeper analysis and better marketing decisions.
Dashboard & Reporting
We create customized dashboards and reports that give you a clear and comprehensive view of your data. Gain quick, actionable insights that help you make well-informed decisions for you and your team.
Funnel Solution Partner
At Structura Cloud, we believe that the smartest marketing decisions come from good data. With Funnel by our side, we help our clients get the most out of their marketing efforts by turning complex numbers into clear, actionable insights.
Funnel makes it easy to gather, organize, and analyze data in real-time. This doesn’t just give our clients a better understanding of their campaigns, it gives them the power to act quickly and effectively in real time.
Our partnership with Funnel isn’t just about the technology, it’s about empowering businesses to make smarter decisions and achieve long-term growth. We take care of the data, so you can focus on what you do best, knowing the insights you need are always at your fingertips.
Together, we’ll help take your marketing to the next level and drive results that truly make a difference.
About us
At Structura Cloud, founded by Daniel and Mathias, we focus on making complex information flows easy to use.
With years of experience in Web Analytics and Business Intelligence, we’ve helped businesses in e-commerce, travel, finance and more. Whether it’s system integration, secure storage, or custom reporting, we offer practical solutions that drive better decisions and business growth.
We work with tools like Tableau, Looker Studio, and Power BI to create clear and actionable visualizations, tailored to your business needs.
Contact us to discover how we can help your company unlock the full potential of your analytics.
Our team
Daniel Sjögren
Digital Marketing Analyst & ETL Implementation Specialist
Mathias Lunneryd
Business Intelligence Analyst & ETL Implementation Specialist
Experts in Business Intelligence and Data Management
Mathias Lunneryd and Daniel Sjögren combine their expertise to deliver powerful, data-driven solutions that help businesses unlock the full potential of their data. With a perfect blend of skills in Business Intelligence (BI), data analysis, and ETLS automation, they craft customized strategies that simplify data management and drive growth.
Mathias Lunneryd – Business Intelligence & Data Analysis
Mathias has built a strong knowledge in Business Intelligence, helping businesses create and optimize BI frameworks that empower them to monitor performance, make data-driven decisions, and maximize results. His deep knowledge of tools like Tableau enables him to transform complex datasets into actionable insights, driving business strategy and growth.
AREAS OF EXPERTISE
Business Intelligence:
Designing and optimizing BI systems that drive informed, strategic decisions.
Data Analysis & Tableau:
Crafting data visualizations that translate raw data into valuable business insights.
ETL Processes:
Delivering tailored, efficient ETLS solutions to ensure seamless data integration and flow.
Key Tools:
Tableau, Microsoft BI, Google Apps Script, Funnel.io, BigQuery
---------------------------------------------------------------------
Daniel Sjögren – Digital Analytics & Implementation
Daniel specializes in digital marketing analytics and data implementation, with a strong focus on automating ETLS flows. By centralizing data from marketing platforms like Funnel.io and Google Analytics, he helps companies streamline their data flows, leading to stronger decision-making and reduced operational costs.
AREAS OF EXPERTISE
Marketing Data & ETL
Automating the collection and processing of marketing data for better insight and analysis.
Google Analytics & Funnel.io
Integrating and optimizing data flows to give companies real-time insights into their marketing efforts.
Project Management & Collaboration
Successfully leading teams and projects, focusing on long-term solutions that benefit both agencies and their clients.
Toolbox
Google Tag Manager, dataLayer, Looker Studio, Funnel.io, Google Ads, Meta Pixels, Meta Business Manager, Microsoft Ads, Search Console, Matomo, Piwik Pro, Big Query, Server Side Tracking.
What our clients says about
Structura Cloud
"Collaborating with Structura Cloud has been a key factor in refining our use of data analytics to make well-informed decisions. Their knowledge and commitment has been of great importance to improving our data insights and architecture."
Gustav Borg
Schibsted Growth & Investment
Gustav Borg
Schibsted Growth & Investment
"At Godsmak, we really believe in working close with our partners. Structura Cloud has been amazing in showing us how powerful this partnership can be. Your help with marketing and data has been super helpful to us on a yearly basis."
Jens Kristiansson
Godsmak.se
Jens Kristiansson
Godsmak.se
Experts in Business Intelligence and Data Management
Mathias Lunneryd and Daniel Sjögren combine their expertise to deliver powerful, data-driven solutions that help businesses unlock the full potential of their data. With a perfect blend of skills in Business Intelligence (BI), data analysis, and ETLS automation, they craft customized strategies that simplify data management and drive growth.
Mathias Lunneryd – Business Intelligence & Data Analysis
Mathias has built a strong knowledge in Business Intelligence, helping businesses create and optimize BI frameworks that empower them to monitor performance, make data-driven decisions, and maximize results. His deep knowledge of tools like Tableau enables him to transform complex datasets into actionable insights, driving business strategy and growth.
AREAS OF EXPERTISE
Business Intelligence:
Designing and optimizing BI systems that drive informed, strategic decisions.
Data Analysis & Tableau:
Crafting data visualizations that translate raw data into valuable business insights.
ETL Processes:
Delivering tailored, efficient ETLS solutions to ensure seamless data integration and flow.
Key Tools:
Tableau, Microsoft BI, Google Apps Script, Funnel.io, BigQuery
---------------------------------------------------
Daniel Sjögren – Digital Analytics & Implementation
Daniel specializes in digital marketing analytics and data implementation, with a strong focus on automating ETLS flows. By centralizing data from marketing platforms like Funnel.io and Google Analytics, he helps companies streamline their data flows, leading to stronger decision-making and reduced operational costs.
AREAS OF EXPERTISE
Marketing Data & ETL:
Automating the collection and processing of marketing data for better insight and analysis.
Google Analytics & Funnel.io:
Integrating and optimizing data flows to give companies real-time insights into their marketing efforts.
Project Management & Collaboration:
Successfully leading teams and projects, focusing on long-term solutions that benefit both agencies and their clients.
Toolbox:
Google Tag Manager, dataLayer, Looker Studio, Funnel.io, Google Ads, Meta Pixels, Meta Business Manager, Microsoft Ads, Search Console, Matomo, Piwik Pro, Big Query, Server Side Tracking.